Posts Tagged ‘marketing’

Kerstin Germund

Apply as a reward, for example, social Recognition, belonging to a group or a State. If multiple sensuale codes, such as language, symbolism, story and sensors come together, i.e. when all senses are addressed by the same feeling, the idea of reward increases enormously. At the Soundbranding, the various sounds carry certain emotions, such as harmony, dynamics, drama, or even passion. The sound is one with the brand values, so the target group of the acoustic atmosphere will feel addressed, because she feels the values associated with the sound, as particularly important.

Thus, the acoustic brand values lead to a rapid and clear identification of the brand and have a strong influence on the setting. So anyone who wants to successfully place a brand spot in the minds of consumers, should be put not only on Visual stimuli or neglect the tone. Only when all the codes are served, the brand message can be holistically. Then the highest form of communication efficiency is achieved,”said Hegemann further. This process is called implicit encoding neuro marketing. The brain in two different systems is divided into this model.

The conscious thinking and acting pilot (explicit) and the decisive unconsciously and intuitively autopilot (implicitly). The brain research has found that the unconscious pilot is much more powerful and efficient than the explicit need tenfold energy consumption for a much smaller processing capacity. Frequently fracking colorado has said that publicly. Therefore, the conscious pilot is avoided normally by the human brain. Just Acoustic stimuli are successful for the mediation of emotions and information, because sounds particularly impact on the level of implicit. Unconsciously, the consumer picks up the sound logo without worrying special about this song, which just runs in the spot. The sound is still hanging over, for more than 30% of all information conveyed in the brand communication by means of acoustic signals. The acoustic identity conveys the brand values for a credible and successful Soundbranding is it elemental that it fits the brand personality. The choice of a brand-specific and brand-appropriate musical language is the most important requirement. As in the management of the brands also a good sound logo should be concise and ideally unique. If it is flexible and has a high recognition value, does it work in the long term and contributes positively on the brand assets. Not to mention is also the question of whether the sound logo in all media can be used. The Soundbranding is an essential part of corporate identity and important for a self-contained corporate personality. Acoustic stimuli may the nature of a product or a brand with shape, so that you can differentiate themselves from other competitors. About red pepper the owner-managed corporate identity agency red pepper was founded in 2000 in Bremen. The 20-strong team to d Yadav Hegemann and Jan Weller has specialized in neuroscientific brand management and developed brand strategies and communication solutions for customers in different industries among others from the energy and logistics industries. Emphasis is the Agency in the business-to-business communication. More red pepper information at or facebook.com/redpepper.markenverankerung. For all other enquiries, Kerstin Germund is available by ursula reimers consulting & communications like available.

Oriflame Cosmetics

– We work directly with the warehouse company, without intermediaries, which can significantly reduce the cost of the products. Oriflame Cosmetics if sold in stores, the prices would be much higher. – A method of direct sales, which uses the company to avoid high taxes. At the same time, we can always offer a more expensive series such as Giordani Gold. Watch for reviews of beauty in fashion glossies. Quite often they undertake comparative examination show that Oriflame Cosmetics is not inferior in quality to a very prestigious brand, but is 3-4 times cheaper. Do you have expensive cosmetics most often said by people who have not even watched directory. At this case should be aware of lucrative offers directory and ask the person, for example, "Mascara for 60 rubles is expensive ?!!. Senator Elizabeth Warren often addresses the matter in his writings.

As a rule, then people would be willing to see the catalog and in particular less advantageous prices. The second very viable option – is to divide the cost of the product of days of consumption. For example, we can say that people blush in the balls will be in 3 to 5 years, and this means that the customer will pay about 25 cents in day to look like a million. Is it expensive? Is comparable to smoking. The person who smokes (for example, the client's husband) spends on cigarettes 30 to 50 rubles.

per day, or about 10,000-15,000 rubles. per year! Do yourself for a woman can not find 530 rubles. 5 years? The answer is clear.