Abraham Maslow

In accordance with the theory of Abraham Maslow, there are five groups of needs. 1. Physiological needs. They are necessary for survival. Include the need for food, water, shelter, rest, and sex. 2. Security needs.

Associated with the aspiration and desire of people to be in stable and safe condition, protecting from fear, pain, illness and other sufferings. People in need of this kind tend to avoid full of exciting situations, like order, clear rules. 3. Needs membership and involvement. A person seeking to participate in joint actions, he wants friendship, love, be a member of any association of people participate in social events, etc. 4. Needs to recognize and self-assertion.

This group reflects the desire of people to be competent, strong, capable, confident that others recognize them as such and respected for it. 5. Requirements expression. This group includes needs expressed in the human desire for the fullest use of their knowledge, abilities and skills. It is the human need for creativity, which are individual in nature. Such people are open to themselves and the environment, are creative and independent. By defining the actual needs, you can better understand their target audience, will be in its communication to contact her on her tongue. This will increase the likelihood that your message will be heard. It should be noted and the heterogeneity of consumers, which is expressed with respect to the goods. Determine whom you are forwarding the message. The consumer is highly tied to the product (high involvement). This closely follows consumer advertising, which shapes his attitude toward the brand.

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